Jeannette Haviland-Jones, Ph.D., professor of psychology at Rutgers University, and her research team studied the reactions of 147 women to three different gifts of equal monetary value: flowers, fruit baskets and scented pillar candles. Study participants did not know which gift they would receive.
Upon delivery, researchers studied the participants’ verbal and nonverbal reactions. They surveyed the participants’ moods, feelings, wellness and life satisfaction before and after each gift delivery.
The final analysis: Flowers are natural and healthful moderators of moods. While all the gifts had generally positive effects, flowers were the only gift to create universal delight, significantly impact mood and be recognized as symbols of sharing.
The Emotional Impact of Flowers Study Results:
- Flowers have an immediate impact on happiness. People demonstrate extraordinary delight and gratitude upon receiving flowers.
- Flowers have a long-term positive effect on moods. Flowers make people fell less depressed, anxious and agitated, resulting in a higher sense of enjoyment and life satisfaction.
- Flowers make a loving connection. The presence of flowers leads to increased social contact with friends and family.
- Flowers are a symbol for sharing. Flowers are placed in areas of the home that are open to visitors, such as a family room or foyer. They make the space more welcoming and create positive emotional feelings in people who enter the space.
- People who buy more flowers are happier. Once learning the study results, participants of all ages and in all gift categories reported that they would buy more flowers in the future.